e.l.f. Cosmetics Delivers SPF and Other Goodies Via Plane to Sailor and His Cat in the Middle of the Ocean in Viral Moment

1 month ago

NEED TO KNOW

Oliver Widger viral for quitting his occupation to sail crossed nan world pinch his feline Phoenix
e.l.f. Cosmetics collaborated pinch Aloft to present a attraction package to Widger successful nan mediate of nan ocean
Widger arrived successful Hawaii connected Saturday, May 24, aft much than 3 weeks astatine sea

e.l.f. Cosmetics knows nan value of sunscreen.

The marque recovered a imaginative measurement to get a attraction package to Oliver Widger, a sailor who has gone viral for his travel crossed nan Pacific Ocean pinch his cat, Phoenix.

The transportation was imaginable acknowledgment to a business pinch Aloft, a nonprofit statement that supports nan adjacent procreation of aviators and useful to democratize entree for aspiring young pilots. As a cruelty-free brand, e.l.f. Cosmetics besides pledged to make a aid to an animal shelter of Widger’s prime successful grant of his pet cat.

"Receiving nan e.l.f. attraction package successful nan mediate of nan water was intense; it was cool,” Widger, 29, shared via property release. “It wasn’t conscionable astir snacks and supplies — it was a powerful reminder that group were watching, believing successful me, and cheering maine on. That benignant of support — particularly from a marque that celebrates bold moves — reminded maine I wasn’t unsocial connected this journey.”

In a video posted connected Saturday, May 24, Widger unveiled nan contents of his attraction package, which included e.l.f. Holy Hydration! Face Cream, e.l.f. Suntouchable Invisi-Stick SPF 50 and, of course, feline treats for Phoenix.

Oliver Widger pinch his e.l.f. attraction package.

E.L.F.

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In nan property release, e.l.f. Beauty's Chief Integrated Marketing Officer Patrick O'Keefe shared, “At e.l.f., we’re not acrophobic to situation nan position quo and do nan unexpected. Like nan remainder of nan world, we were fascinated by Oliver’s journey. He’s a bold disruptor pinch a benignant heart, and our business is each astir empowering chap dream chasers. This isn’t conscionable a crippled aliases a stunt — it’s a level for young creators to beryllium inspired, spark creativity, build confidence, and push nan boundaries of what’s possible.”

Widger amassed 1.8 cardinal followers on Instagram after sharing that he discontinue his occupation and rate retired his 401K to sail from nan Oregon seashore to Hawaii. The aspiration seemingly started 4 years ago, erstwhile he was diagnosed pinch a syndrome that carried a consequence of paralysis.

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“I activity a firm occupation astatine a tyre shop. I perfectly dislike this life,” Widger antecedently said successful a selfie video from his car. “I’m gonna bargain a sailboat and I’m going to sail astir nan world for nan remainder of my life until I die.”

The sailor reached Waikiki, Hawaii, connected May 24, aft much than 3 weeks astatine sea. He joined nan brand’s e.l.f. you! Twitch livestream conscionable hours aft his arrival, wherever he shared, “If there’s 1 personification who chased their dream from watching maine pursuit my dream, that’s nan coolest point successful nan world."