Hollywood Hairstylist Kristan Serafino Is Here to Unlock Your Main Character Hair Arc with a Cool New Collab (Exclusive)

Kristan Serafino has built a profession shaping nan image of A-listers (Ryan Reynolds, Robert Pattinson and Michael J. Fox are conscionable a fewer of her high-profile clients), each while redefining what awesome grooming looks and feels like. But her latest move? A limited-edition collab pinch her haircare marque THE BEST PASTE.™ and celebrated Japanese manga and anime bid Yu-Gi-Oh! that mightiness conscionable beryllium 1 of nan coolest and astir unexpected beauty collabs of nan year.

“Yu-Gi-Oh! x THE BEST PASTE.™ collab came from what Yugi and Kaiba really represent. Their hairsbreadth is iconic, but it’s nan cognition down it that grabs you.” Serafino says, citing nan series' beloved characters arsenic inspiration. “Yugi’s fearless productivity and Kaiba’s next-level confidence. It’s not astir copying their nonstop hairstyles, it’s astir channeling that unmistakable energy. That’s what THE BEST PASTE.™ is each about…confidence successful a jar!”

The postulation includes 2 limited-edition pastes — Yu-Gi-Oh! Matte Firm Hold and Seto Kaiba Natural Shine Firm Hold ($28 each) — arsenic good arsenic a $99 luxe travel case complete pinch a waterproof exterior, acetate comb and your prime of paste. You tin besides acquisition nan comb separately for $20.

“When it comes to iconic hair, anime is successful a convention of its ain — particularly erstwhile you deliberation of Yugi’s legendary spikes aliases Kaiba’s bold, sleek style,” says Serafino. “Those looks instrumentality pinch you because they’re each astir confidence, productivity and unapologetic self-expression. That’s precisely nan power down THE BEST PASTE.™”

And she would know. Serafino launched THE BEST PASTE.™ successful 2022 aft years of testing virtually each merchandise connected nan market. It quickly earned cult position acknowledgment to its cleanable hold, matte decorativeness and expertise to activity pinch each hairsbreadth type — from consecutive to curly, good to thick.

“All of our pastes are earthy and organic, easy lavation retired and ne'er time off hairsbreadth sticky aliases greasy. But our Matte Firm Hold is nan existent crippled changer,” she says. “Men loved it, but women person caught on. Just for illustration nan fellow blazer aliases nan fellow jean, THE BEST PASTE.™ is now nan ‘boyfriend hairsbreadth paste.’ Women are making it their own.”

That genderless entreaty has only fueled nan brand’s momentum, and this collaboration intends to push it moreover further. It’s nary coincidence nan motorboat ties into larger ideas of transformation, cognition and character-building.

“Hair is nan accessory you deterioration each day, truthful why not deterioration it pinch confidence?” she says. “This collaboration is nan first of its kind, letting anyone transmission that aforesaid bold power Yugi and Kaiba are known for, simply by styling pinch THE BEST PASTE.™”

So what’s nan concealed to applying it for illustration a pro? According to Serafino, it’s each successful nan technique.

“Start pinch a mini amount. You tin ever adhd more. For champion results, statesman astatine nan backmost and activity guardant earlier moving from beforehand to backmost — this helps to support nan merchandise from building up astatine your hairline,” she explains. “Using your fingers alternatively of conscionable your palms makes each nan difference… your fingers enactment for illustration nan teeth of a comb.”

For Serafino, grooming is arsenic overmuch astir power and personality arsenic it is astir radiance aliases texture.

“Hair is nan 1 accessory you deterioration each azygous day. If you wouldn’t deterioration nan aforesaid garment forever, why support your hairsbreadth nan same?” she says. “Even swapping up your hairsbreadth paste — coming you deterioration matte, tomorrow you adhd precocious radiance to support things caller and support them guessing.”

And while she’s made a sanction creating reddish carpet looks for Hollywood’s biggest stars, her ngo is very down-to-earth.

“Every client, man aliases woman, is conscionable a existent personification successful that moment, pinch a genuine desire to look their best,” she says. “Authenticity and comfortableness ever mean much than immoderate trend.”

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That consciousness of authenticity is built into her high-performance paste.

“Launching THE BEST PASTE.™ successful 2022 was a leap of faith, but it’s been nan astir rewarding travel of my life adjacent to being a mommy to my 3-year-old,” she shares. “My dream is that erstwhile personification picks up THE BEST PASTE.™, they not only consciousness really overmuch attraction went into making it, they consciousness inspired to deterioration their ain assurance and creativity, conscionable arsenic boldly.”