Jason Kelce Jokes 'We Can Go Dumber' with His Garage Beer Ads-Turned-Movies

Jason Kelce is combining activity and play pinch Garage Beer, nan lager institution he co-owns alongside his relative and Kansas City Chiefs tight end, Travis Kelce.

During nan world premiere of nan Garage Beer commercialized BREWMITE II, (pronounced brew-muh-tay) nan erstwhile Philadelphia Eagles halfway and nan ad's director, Jordan Phoenix, reflected connected really their 17-minute-long karate-inspired commercialized came to be.

Speaking to a group of reporters astatine nan Colonial Theatre successful Phoenixville, Pa., connected Saturday, Aug. 16, co-owner Kelce, 37, said that nan ideas for nan Garage Beer ads travel purely from keeping it simple.

"I don't deliberation we should over-complicate it. I think, for illustration I said, erstwhile it comes to beer, I deliberation erstwhile you're having nosy and you're being personable, you're being creative, each nan champion brew ads I cognize are fun, creative," he says.

"They get to nan principle of what brew drinking is, which is either relationship aliases buddies hanging out, and you're doing thing stupid together and it's funny."

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"I loved brew ads each increasing up, truthful nan truth that we ain a institution now wherever we get to do this, is really fun. We perpetually deliberation of ideas."

For BREWMITE II, nostalgia was baked in. Kelce says he and his brother, Travis Kelce, had ever been fans of films for illustration Bloodsport and Beverly Hills Ninja.

"We're like, 'What if we did immoderate type of crossover? Where we're trying to remake Bloodsport, alternatively of fighting to triumph nan tourney conscionable to fight, you're fighting to portion nan beer.' And that was beautiful overmuch it. Yeah, that was each nan thought that was put into it up front."

Phoenix says that nan karate-inspired advertisement started arsenic a "short small video" arsenic a intends to create societal contented for Garage Beer. "We made portion one, readying to do portion two, but portion 1 was a small spot longer than possibly should person been."

The head besides speaks to nan effect of having a larger team, whereas for their first Garage Beer commercial, location were only 5 group involved, but each task gets bigger.

Per a property merchandise obtained by PEOPLE, BREWMITE II "blends over-the-top action, nostalgic grit and a astonishing affectional arc arsenic Jason battles for glory, and possibly thing more."

After training pinch his sensei and former Eagles teammate Beau Allen, he enters nan BREWMITE, "the ancient, absurd, no-holds-barred tourney wherever acold brew and grant are nan only things that matter."

Travis, 35, makes his Garage Beer debut successful nan ad, which besides features appearances from their begetter Ed Kelce and UFC Champion Chuck Liddell.

As for nan martial arts background, Kelce says that nan genre lends itself to their extremity of creating thing fun. "There's a definite magnitude of mystique pinch martial arts, and I deliberation thing that takes itself excessively earnestly is astatine nan hands of being made nosy of," he explains.

"So martial arts aliases self-defense, thing that is successful immoderate ways nan astir disciplined, system point that you tin beryllium a portion of."

"And I consciousness for illustration drama useful really good a batch of times erstwhile you juxtapose thing that is that acold successful 1 direction, and past each of a abrupt we're going to beryllium nan complete opposite."

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In position of what's next, nan erstwhile shot subordinate is focused connected having fun. "There's an personality to it and a characteristic to it that I deliberation helps america abstracted from a batch of nan different things that a batch of these different bigger companies are doing. And we're conscionable going to support doing that."

BREWMITE II is disposable to watercourse online.