Pop Mart shares rise 12% as Labubu maker announces stellar profits and new doll

Published on 20/08/2025 - 13:13 GMT+2

Shares successful Pop Mart soared complete 12.5% successful regular trading successful Hong Kong connected Wednesday aft nan Chinese institution released stellar earnings.

The creator of nan Labubu doll saw its gross jump 204% year-on-year successful nan first half of 2025, coming successful astatine 13.88 cardinal yuan (€1.66bn). Net profit soared 386% to 4.68bn yuan (€559.39 million), beating forecasts.

Around 40% of income were made up by purchases extracurricular of mainland China acknowledgment to nan world entreaty of nan firm’s Labubu brand, portion of its “The Monsters” range.

"The Monsters" brought successful 4.81bn yuan (€574.99mn) successful nan first half of nan year, accounting for 34.7% of full revenue.

The elf-like dolls person go a viral sensation, boosted by nan endorsement of celebrities for illustration Dua Lipa, Kim Kardashian and David Beckham.

Part of nan attraction is that nan toys are sold successful blind-box packaging. This intends that customers don’t cognize what they person purchased until they unfastened nan product.

Although nan patient was created backmost successful 2010, Pop Mart launched its first blind-box bid successful 2016. The fame of nan scope allowed nan institution to database successful Hong Kong successful December 2020, achieving a marketplace capitalisation of astir €6bn. Since nan IPO, shares person risen by complete 300%.

Pop Mart opened its first European shop successful London successful January 2022, hoping to grow successful overseas markets. Today, nan institution operates astir 2,600 vending machines and almost 600 stores crossed nan globe, meaning Labubu dolls tin beryllium bought successful much than 30 countries. 

Given nan request for dolls, Pop Mart is now considering description successful nan Middle East, Central Europe, and Central and South America. The patient operates astir 40 stores successful nan US, pinch 10 much sites expected to unfastened by nan extremity of 2025.

In an net telephone connected Wednesday, CEO Wang Ning besides said that Pop Mart would this week motorboat a new, mini type of Labubu that tin beryllium attached to phones.

Wang added that his patient was connected way to meet its 2025 gross extremity of 20bn yuan (€2.39bn), noting that “30bn this twelvemonth should besides beryllium rather easy”.

Some analysts person nevertheless raised doubts complete nan sustainability of nan company’s rise, driven by societal media sites for illustration TikTok.

“The craze for nan elf-like Labubu dolls is translating into large profit and rate flow,” said AJ Bell caput of financial analysis, Danni Hewson. ““Consumers tin beryllium capricious erstwhile it comes to this type of fad though and Pop Mart will person to activity difficult to build connected this occurrence if it is to debar being a one-hit wonder.”