It’s not your mean Joe.
The eclectic market shop concatenation Trader Joe’s is apical banana — ranking No. 1 successful marque estimation successful a recent Axios Harris Poll.
The California-based grocer, which launched successful 1967 and now boasts adjacent to 600 locations successful nan US, including 35 successful New York alone, hit retired 99 different large sanction companies successful industries from nutrient to tech and automobiles successful bid to return location nan title.
Trader Joe’s won nan title by a hairsbreadth — earning an mean people of 82.1 complete outdoor clothing institution Patagonia’s 82.0.
Microsoft landed successful 3rd place, followed by Toyota and Costco.

Rounding retired nan Top 10 were Samsung, Arizona Beverage Company, Nvidia, UPS and Apple.
Besides Costco, nan only different grocers that made nan database of nan apical 100 were Aldi and Kroger.
The names were generated from a study that polled much than 6,200 Americans connected nan astir visible brands, asking them to database 2 companies that person nan champion reputations and 2 that person nan worst.

Following that, conscionable complete 16,500 Americans took different survey, which asked which of those 100 astir visible brands they were acquainted with. And retired of those, respondents were past asked to complaint 2 of nan companies selected connected nine different aspects.
The study besides questioned much than 4,000 group “on topics related to brands and politics.”