Trump’s New Fragrance Doesn’t Smell Like Success

People voted for President Donald Trump, they wore his shoes, his hats, and his watches, and soon they’ll beryllium capable to make calls connected his phone. Yet location is seemingly ever different summation to nan ways successful which 1 tin acquisition each that is Trump: which brings america to nan latest introduction to nan commandant successful chief’s ever-expanding fragrance collection.

Victory 47 for Men promises “rich, masculine notes pinch a refined finish” without really listing immoderate of nan ingredients aliases its scent profile. Helpfully, early reviews from users astatine fragrance forum Parfumo picture it arsenic “oriental-fruity” but people it astatine conscionable 1.9 retired of 10.

Price-wise, astatine $249 for 3.3 fluid ounces, it’s comparable pinch mainstays of blockbuster luxe lines, specified arsenic Tom Ford Noir Extreme ($240 for 3 ounces)—but nan cachet betwixt nan 2 is apt arsenic acold isolated arsenic Tom’s and Donald’s politics.

Fragrances mightiness look for illustration an overseas prime for a individual marque that prides itself connected plain-talking and masculine tropes, but according to NPD Group data, personage fragrances successful nan US amounted to $148.5 cardinal betwixt August 2022 and 2023—a 30 percent summation from nan aforesaid play nan twelvemonth before. And while it’s not precisely memecoin money, who wouldn’t want a portion of that pastry erstwhile you tin time off nan grunt activity to a 3rd party?

That upper-but-not-quite-niche $249 pricing besides puts Trump fragrances up of nan much blase personage scent sphere. At 1 end, names specified arsenic Jennifer Lopez and Antonio Banderas person agelong cluttered drugstore shelves crossed nan world pinch their lower-market-end-conquering offers (think $25 a pop). Stars specified arsenic Ariana Grande are adjacent connected nan ladder, capturing a immense marketplace pinch candy-sweet bottles that spell for $45 to $68. Then we person our Rhiannas and Billie Eilishes successful nan $140 ballpark—affordable luxury.

It’s not The Donald’s first foray into nan world of personage stink, of course—back successful nan misty, pre-presidential days of 2004 we had Donald Trump The Fragrance (courtesy of midrange powerhouse Estée Lauder), past Success by Trump successful 2012 followed by Empire by Trump successful 2015 (both by nan genitor institution of Parlux, which produces Eilish’s fragrance line).

Of course, this isn’t nan first clip we’ve wondered what powerfulness really smells like: JFK famously wore some Eight and Bob and Jockey Club during his clip successful office, but he wasn’t licensing his sanction and “likeness” to a 3rd statement churning retired products that he’d apt ne'er acquisition himself.

Still, nan Trump brand-diffusion scheme has caught nan oculus of chap authoritarians. Former Brazilian president Jair Bolsonaro has his ain statement of fragrances courtesy of Brazilian beauty marque Agustin Fernandez—though retailing successful nan distinctly less-premium vicinity of R$300 (US$50).

Like Melania Trump, Michelle Bolsonaro, erstwhile first woman of Brazil, besides sewage successful connected nan action pinch nan motorboat of their statement successful 2024. Perhaps Donald will switch complimentary bottles pinch Jair, aliases possibly there’s a uncommon flacon of nan Putin-inspired Leaders Number One winging its measurement complete from Russia? The mind—and nostrils—boggle.