What to know about OpenAI’s new AI video app Sora that could rival TikTok

Published on 01/10/2025 - 16:21 GMT+2

OpenAI has announced its next-generation audio and video generator called Sora 2, but it besides teased a caller societal level that mightiness rival TikTok.

Here is everything we cognize astir nan latest developments. 

On Tuesday, nan institution showed disconnected its video-making tech, which is powered by artificial intelligence (AI).

Users will beryllium capable to make almost immoderate script travel to life pinch a elemental punctual erstwhile they movie themselves pinch audio connected nan Sora app–effectively, creating their ain deepfakes.

For example, 1 objection video featured an crystal skater gliding crossed nan crystal and past performing a triple axel – each while holding a feline connected her head. 

Another showed a realistic-looking man backflipping connected a paddleboard, complete pinch splashes.

“Prior video models are overoptimistic—they will morph objects and deform reality to successfully execute upon a matter prompt,” OpenAI wrote successful a blog post.

The original Sora instrumentality launched past year, but nan latest type is amended astatine generating much analyzable movements, nan institution said. 

The caller Sora app intends to service arsenic a societal level for AI-generated videos. 

The app will let users to position and edit AI-generated video clips and characteristic friends who are besides registered connected nan app.

However, OpenAI said location are robust protections and personality safeguard measures successful spot to forestall someone's personality from being inserted into AI videos without their consent.

‘Protecting nan wellbeing of teens’

The app has a akin emotion to TikTok successful that it has a vertical video provender pinch a swipe-to-scroll navigation. 

However, OpenAI said that nan app will prioritise nan find of videos that whitethorn animate creativity, alternatively than focusing connected maximising clip scrolling.   

“We are giving users nan devices and optionality to beryllium successful power of what they spot connected nan feed,” nan institution said. 

“Using OpenAI's existing ample connection models, we person developed a caller people of recommender algorithms that tin beryllium instructed done earthy language,” it added. 

The institution besides said that protecting nan “wellbeing of teens” is important to nan company, truthful location are default limits connected really galore generations teens tin spot per time successful their feeds.

It besides said location are “stricter permissions connected cameos for this group” and that OpenAI is adding quality moderators “to quickly reappraisal cases of bullying if they arise”. 

Sora is, for nan moment, invite-only, and will beryllium disposable first connected iOS successful nan United States and Canada.