YouTube will start playing ads at ‘peak’ video moments using new artificial intelligence tool

YouTube will commencement playing advertisements straight aft nan “peak” moments of its videos, nan latest successful a drawstring of caller devices from its genitor institution that are backed by artificial intelligence (AI).

The level will usage Google’s AI exemplary Gemini to place nan constituent successful videos “where audiences are nan astir engaged” – and let brands to spot ads there, nan institution said successful a blog station Wednesday.

YouTube gave an example: A video of a matrimony connection atop a snowy upland could beryllium strategically interrupted pinch an advertisement instantly aft nan groom pops nan question.

The caller instrumentality is called “Peak Points,” YouTube said erstwhile it announced nan characteristic astatine an arena celebrating its 20th day connected Wednesday.

The company’s advertisement gross reached astir €8 cardinal successful nan first 4th of 2025, a 10 per cent summation compared to past year. 

That does not see nan further revenues YouTube generates done subscriptions.

Betting connected AI

Alphabet, which is nan genitor institution of some Google and YouTube, has been leaning heavy connected AI arsenic it land its growth.

Last month, nan institution announced a $75 cardinal (€65.9 billion) finance aimed chiefly astatine bolstering its AI infrastructure successful 2025.

The tech elephantine is besides pushing its Gemini exemplary into Android devices and expanding its capabilities for cars, watches, and TV.

“Peak Points” is Google’s latest foray into utilizing AI to maximise advertizing potential.