A San Francisco woman charges an eye-popping $30K to help ‘desperate’ parents name their babies

What’s successful a name? A worth of $30,000, apparently.

Wealthy parents-to-be are spending tens of thousands of dollars to prosecute a “professional babe namer” to thief them dub their caller addition.

Taylor A. Humphrey started posting online astir a decade agone astir her obsession pinch babe names — and now it’s a full luxurious enterprise.

“There’s a batch much to this occupation than group realize,” Humphrey, who was named aft 1980s soap opera character Taylor Miller, told nan San Francisco Chronicle. “Sometimes, I get calls from clients that are truthful urgent that I request to driblet everything and thief them correct away.”

The San Fran-based advisor helped sanction much than 100 babies successful 2020, raking successful much than $150,000 from cashed-up couples — backmost erstwhile she charged conscionable $1,500 for nan service.

Now, Humphrey, 37, has 100,000 mixed followers connected TikTok and Instagram, arsenic good arsenic a increasing portfolio of much than 500 children’s monikers she helped choose, pinch services now costing up to $30,000, the SF Chronicle reported.

Humphrey is simply a trained doula pinch a inheritance successful branding and marketing, and she’s besides a self-described “name nerd” pinch thousands of spreadsheets afloat of babe names.

When taking connected clients, she uses naming questionnaires to get a amended knowing of nan parents’ personalities, interests, and likes and dislikes erstwhile it comes to names.

Those who want a elemental email pinch immoderate personalized sanction recommendations — which see each name’s meanings, origins, pronunciation variations, fame history, and “vibes” — will request to ammunition retired astatine slightest $200.

But Humphrey‘s much in-depth services commencement astatine $10,000, which gets parents nan “VIP treatment.”

Her add-on services see things specified arsenic “identifying a unsocial sanction aesthetic,” “baby sanction branding,” getting a genealogist to constitute a database of names from aged parts of nan family tree, aliases moreover hiring a deliberation vessel to talk options.

The requests from her customer person go much circumstantial complete nan years, pinch parents-to-be asking for names that are uncommon but not weird, elemental but not basic, and connected inclination but not excessively trendy.

During video consultations, she often finds that she tin consciousness much for illustration a therapist aliases mediator than a baby-name consultant.

She has a scope of clientele, from nan anonymously rich | to high-profile celebrities, who activity retired assistance to find nan cleanable sanction for their baby, which tin consciousness high-stakes.

Humphrey declined to uncover her estimated income from her career, but shared that she has a backlog of clients ever since nan New Yorker profiled her successful 2021.

She is 1 of conscionable astir a twelve master baby-name consultants nationwide pinch a full-time gig to thief parents sanction their children — and she’s believed to beryllium nan only 1 successful nan Bay Area.

After nan New Yorker floor plan went viral and Humphrey’s societal media blew up, it allowed her to summation plentifulness of clients and summation her pricing — contempt insult online.

“I had to travel to position pinch nan truth that group often find maine done contented that pokes nosy astatine me,” Humphrey said. “I judge it because I judge nan activity I’m doing is really important.” 

“It’s a small embarrassing erstwhile you get made nosy of connected nan internet,” she said. “But astatine nan aforesaid time, I’m like, ‘Well, it is silly.’ I travel up pinch babe names for a living.”