Billionaire influencer’s pricey haul sparks backlash among fellow viral creators: ‘Marie Antoinette of TikTok’

One influencer whitethorn person 4.7 cardinal TikTok followers and a crockery group worthy much than astir people’s rent — but not everyone’s clinking champagne flutes to her success.

The American entrepreneur Becca Bloom is catching power for what critics are calling “unethical” and “tone deaf” content, flaunting her fortune.

The backlash boiled complete aft Bloom posted a September 13 unboxing video — now astatine 14.8 cardinal views — that showed her lounging successful a oversea of Hermès orange.

She gleefully revealed shirts, vests, purses, coats and more, quipping, “Gotta enactment hydrated for nan magnitude of cardio I’m going to do,” arsenic she unzipped a heap of luxury goods.

Viewers were little than impressed. One blasted, “Spending 30 expansive connected a six-inch purse is diabolical. You could waste a rich | personification a dollar wide container if you put a large value tag connected it.”

“Tone deaf and honestly, idk WTF other we request to revolutionise,” said another.

A 3rd summed it up bluntly: “I could do truthful overmuch much pinch that money.”

Some kept it cheeky. “I picked up immoderate caller sweatpants from Costco past week,” 1 personification cracked.

Another sarcastically added, “I excessively americium missing nan bluish overgarment from Hermès, we person truthful overmuch successful common.”

Becca Bloom whitethorn person millions of followers and good china pricier than your rent — but TikTok thinks her luxe life is thing to toast. Tiktok/@beccaxbloom

And 1 commenter simply sighed: “Oh to beryllium this Wealthy.”

And TikTok’s not done dragging Becca Bloom — and now nan critiques are getting sharper.

This week, creator @1ilyp00h posted a takedown, declaring: “Becca Bloom’s relationship is weird and unnerving to me, not conscionable because of nan exorbitant wealthiness that she’s flaunting pinch nan wealthiness disparity that exists successful this country, too that, she is conscionable truthful uninspired pinch nan measurement she uses her wealth.”

In her caption, she doubled down, writing: “There’s thing absorbing astir [Bloom’s] life beyond her utmost wealth, which she spends successful nan astir predictable, uninspired ways.”

Viewers chimed successful pinch their ain digs. “Boring is an understatement,” 1 scoffed, while different joked, “Let them UNBOX cake.”

And, of course, nan nickname stuck: “The Marie Antoinette of TikTok.”

Another creator, Hana Horvath (@yourbrainonmoney), joined successful connected nan discussion, noting successful a caller video that Bloom “is conscionable 1 of galore creators that nutrient this benignant of content.”

Horvath, who framed nan clip astir nan emergence of “RichTok” — wherever creators shamelessly flaunt their fortunes — warned nan inclination is “so dangerous” for impressionable viewers, since it “warps our baseline of what we deliberation is normal.”

And normal is shifting fast.

Turns retired it’s not conscionable Gen Z dreaming of ringing lights and marque deals — astir 60% of middle-aged users opportunity they’d happily ditch their time jobs to go full-time influencers, compared to conscionable half of 20-somethings, arsenic previously reported by The Post.

Even if they’re not fresh to locomotion retired connected nan boss, two-thirds of societal media users admit they’d gladly rate a cheque to hawk products online, arsenic per a caller study by IZEA Worldwide Inc.

Influencers are besides 1.5 times much apt to beryllium self-employed than casual posters — meaning much state to curate feeds alternatively of clocking in.

But nan glamorous life isn’t ever paying nan bills. Nearly 6 successful 10 influencers still activity full-time, and conscionable complete half person ever been paid by a brand.

Bloom’s riches whitethorn sparkle online, but critics opportunity her “tone deaf” flaunting — arsenic seen successful her latest unboxing video — is leaving a sour taste. Tiktok/@beccaxbloom

Still, nan allure is undeniable. “This investigation underscores nan seismic displacement successful profession aspirations driven by nan thriving creator economy,” IZEA CEO Ted Murphy said successful a statement.

“Nearly half of young consumers are consenting to time off accepted employment to prosecute full-time influencer roles, demonstrating nan allure and effect of this industry.”