Young folks are desperately trying to reconnect pinch nan world astir them. The method galore person chosen? “Dumbphones” — different known arsenic nan millennial-era Blackberry.
Ironically, Gen-Z is taking to societal media — which isn’t moreover supported connected a dumbphones — to dispersed nan word.
For months now, users ranging successful property from mid-20s to precocious teens person been demonstrating liking successful “retro” exertion for illustration Walkmans, iPods and digital cameras.
But nan latest Y2K craze has older generations positively baffled.
A speedy TikTok hunt nether nan keyword “Blackberry” will show thousands upon thousands of videos of Gen-Zers purchasing shelved Blackberry phones disconnected of eBay aliases digging them retired of their parents’ closets, decorating them pinch rhinestones and keychains, and flaunting clicky ASMR-worthy keyboards.
For many, nan Blackberry craze is simply a continuation of 2000s nostalgia-core, a clip erstwhile aesthetics for illustration Britney Spears-esque McBling, cyberfuturism and Frutiger Aero ruled nan trends.
“We’ve travel afloat circle,” state dozens of comments nether posts by TikTok contented creators for illustration @notchonnie, who uses her level to show disconnected her monolithic retro tech postulation
“I’m truthful sick of Apple, I would springiness up conscionable astir everything for a BlackBerry!” 1 personification wrote.
Commenters besides shared really they scoured sites for illustration Facebook Marketplace, eBay, and Back Market successful hunt of Blackberry phones to supplant their modern smartphones.
For conscionable a fewer 100 dollars, these tech-tired Gen-Zers acquisition bid of mind — and plentifulness of questions from older generations who nary uncertainty retrieve nan spotty service, super-small keyboards, and less-than-intuitive personification interfaces.
Compared to nan price of a caller iPhone, which these days tin costs upwards of a 1000 dollars, and unlimited information plans that tally users up to $70 a month, younger generations spot nan Blackberry arsenic a no-brainer.
For many, nan increasing anti-smartphone activity is besides a measurement to genuinely clasp nan offline world and be much mindful astir contented consumption.
“The smartphone is not a root of enjoyment anymore,” Pascal Forget, a tech columnist successful Montreal, told CBC News. “It utilized to beryllium fun, but now [people are] addicted to it, truthful they want to spell backmost to simpler times utilizing a simpler device.”
“These are expected to beryllium nan champion moments of our life, but you look astir and group are scrolling,” Sammy Palazzolo, a TikTok contented creator who uses a flip telephone part-time, told USA Today.
Though they’ve grown up successful nan integer age, Gen Zers, and moreover older members of Gen Alpha, are starting to drawback connected — nary matter wherever you look these days, everyone is glued to their phone.
According to a 2024 Pew Research Center study connected nan subject, astir half of teenagers coming opportunity they’re online ‘almost constantly,’ compared to 10 years ago, erstwhile 24% of teens answered nan same.
Some person moreover reported emotion nan phantom buzz of a smartphone notification, and others person said that tapping nan ‘on’ fastener is now thing little than a reflex.
“It conscionable fundamentally created this shape wherever I was anxious, and truthful I’d unfastened my smartphone, and past I would dislike myself for opening my smartphone, which made maine much anxious,” Charlie Fisher, a 20-year-old assemblage student, told USA Today.
In facilitating his integer detox, Fisher ditched his iPhone for a flip phone, and according to him, he hasn’t looked backmost since.
“I’ve been seeing things much for illustration erstwhile I was a kid,” Fisher continued, elaborating connected his newly-found phone-free lifestyle. “You really spot things for really they are successful nan beingness world, and your emotions are really attached to that.”
Flip-phones and 2000s-era tech for illustration nan BlackBerry aren’t conscionable cheaper.
According to Gen-Z, they beforehand spending much value clip pinch family and friends, exploring different hobbies extracurricular of doomscrolling and binge-watching, and uncovering a healthier work-life balance, which begs nan question: are nan kids really onto something?