Is ‘proffee’ the secret to getting more protein? What to know about the viral health craze as Starbucks launches new menu items

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That’s a latte gains!

Protein maxxing — pushing past macromolecule guidelines to build bulk, bounce backmost and consciousness afloat faster — is nan latest culinary craze.

Coffee connoisseurs are moreover sneaking it into their greeting mugs. Nearly half (47%) of Americans judge that daybreak is nan champion clip to get their macromolecule fill, a caller study from nan financial services institution Empower found.

No wonderment Starbucks muscled its measurement into nan protein-packed marketplace. The java conglomerate launched macromolecule acold foams and lattes and protein-boosted milks to its permanent menu connected Monday, pinch 15 to 36 grams of nan basal macronutrient stuffed into each grande 16-ounce beverage.

Alex Carlton from Queens tries her first Iced Triple Espresso pinch Banana Protein Cold Foam astatine a Starbucks successful Long Island City connected Sept. 29, 2025, nan time nan java concatenation launched macromolecule offerings to its imperishable menu. Brian Zak/NY Post

“Consumers are prioritizing macromolecule successful nan morning, are unfastened to paying a premium for protein-enhanced drinks, and younger generations are driving that displacement — each pointing to macromolecule java arsenic a inclination pinch beardown tailwinds,” Rebecca Rickert, caput of user insights astatine Empower, told The Post.

Though “proffee” is simply a convenient measurement to beef up macromolecule intake to meet regular goals, experts pass that it’s not a magic slug for weight nonaccomplishment aliases important musculus gain.

“These products should not beryllium substitutes for meals that ideally would see fruits, vegetables and full grains that connection fibre and a scope of phytochemicals, nutrients which these products often lack,” registered dietitian Sotiria Everett, a objective adjunct professor at Stony Brook Medicine, told The Post.

How overmuch macromolecule do you need?

“Understanding your individual macromolecule needs is cardinal to determining whether you’re getting capable — aliases perchance excessively overmuch — particularly if you’re adding macromolecule powders to your routine,” Everett said.

The Recommended Dietary Allowance for protein is 0.8 grams per kilogram of assemblage weight — aliases 0.36 grams per pound. For a 150-pound person, that’s 54 grams of macromolecule daily.

“This request increases for athletes, individuals connected calorie-restricted diets and definite different populations,” Everett noted.

Starbucks’ caller macromolecule beverages boast 15 to 36 grams of nan basal macronutrient successful each 16 ounces.

Some nutritionists propose 90, 100, even 120 grams of macromolecule a day, paving nan measurement for macromolecule proliferation.

This TikTok-fueled meaty movement is divisive — excessive protein, for one, tin increase nan consequence of processing kidney stones. Protein metabolism generates uric acid, which tin shape crystals that accumulate to go kidney stones.

And excessively overmuch reddish and processed nutrient tin raise nan consequence of heart disease and colorectal cancer.

RELATED: Best macromolecule powders, per experts

What ‘proffee’ offers

Eating macromolecule astatine each repast — and successful snacks — tin thief you meet your nutritional needs.

One ounce of beef, chickenhearted aliases food can contain 7 grams of protein, while 8 grams mightiness beryllium recovered successful 8 ounces of beverage aliases half a cup of achromatic beans.

One downside to “proffee” is that immoderate macromolecule blends are laden pinch calories and sweetener that tin undermine nan consciousness of satiety, aliases emotion of fullness, that macromolecule provides.

Thunder Coffeemilk macromolecule java tin pinch 9g macromolecule and 150mg caffeine.You tin get your “proffee” hole pinch cans from Thunder CoffeeMilk.

For example, location are 24 grams of protein, 36 grams of sweetener and 430 calories successful a grande Starbucks Iced Banana Cream Protein Matcha. You get little sweetener if you bid 1 of nan “no added sugar” options.

Thunder CoffeeMilk — an Aussie-style blend brewed pinch beverage and not h2o — boasts 9 grams of macromolecule per 11-ounce can. The java besides clocks successful astatine 220 calories and 26 grams of sweetener (including 11 grams of added sugar).

You tin effort making healthier versions astatine home.

Naked Nutrition‘s protein java powder — which tin beryllium added to h2o aliases beverage — contains 20 grams of protein, 150 calories and 5 grams of sweetener successful nan modular serving size, astir 2 scoops.

Ascent‘s recently launched Pumpkin Spice Iced Coffee + Protein offers 20 grams of protein, 100 calories and 1 gram of sweetener per single-scoop serving.

How to ‘proffee’ nan correct way

No matter really overmuch macromolecule you devour, experts urge eating it passim nan time alternatively of each astatine erstwhile because your assemblage cannot efficaciously store amino acids nan aforesaid measurement it stores fat and carbohydrates.

If you’re an force of espresso and different brews, fish, chicken, eggs and immoderate full grains are bully sources of protein. Getty Images/iStockphoto

That’s wherever “proffee” tin help.

“Coffee is typically thing we devour successful nan morning; therefore, having java pinch immoderate macromolecule successful nan greeting whitethorn lead to a balanced distribution of macromolecule passim nan day,” Everett said.

“Spreading macromolecule intake passim nan time whitethorn thief support power levels and support thin musculus mass.”

But beryllium observant starting nan time pinch a mug o’ musculus — java stimulates nan merchandise of gastrin, a hormone that increases tummy acerb production.

Java connected an quiet tummy tin trigger a much important merchandise of this acid, perchance spurring symptoms for illustration heartburn and reflux.

And it whitethorn not move nan needle overmuch astatine nan gym.

“Caffeine and macromolecule some person imaginable benefits — caffeine tin heighten performance and macromolecule supports musculus repair,” Everett noted.

“However, drinking macromolecule java earlier a workout whitethorn not lead to important results.”

If you can’t tummy nan thought of fortifying your java pinch protein, see protein-powered meal options specified arsenic Greek yogurt, hard-boiled eggs and cottage food — nary blender needed.