Move over dating apps — Gen Z is now having meet-cutes at book club

Are book clubs nan caller making love app? Nearly 1 successful 4 book nine members person had a meet-cute astatine their reference group, according to a caller survey.

The canvass of 2,000 Americans who be a book nine recovered that a amazingly precocious number (23%) person met personification they’re willing successful romantically astatine their club.

Interestingly, men were importantly much apt to study having met a romanticist liking astatine a reference group compared to women (38% vs. 16%). 

Conducted by Talker Research and commissioned by ThriftBooks, nan study recovered that 44% of respondents would alternatively meet a romanticist partner astatine their book nine alternatively than connected a making love app.

And retired of each generations, Gen X (45%) and Gen Z (47%) were astir apt to opt for a book nine meet-cute complete a making love app.

However, much than half of book nine members (56%) confessed they for illustration to support their book nine rank a concealed from others successful their life, pinch men being notably much apt to consciousness this measurement compared to women (69% vs. 48%). 

Investigating really overmuch reference they’re getting up to, nan study recovered that book nine members publication 10 books, connected average, successful nan past year. 

Twenty-eight percent of respondents said that they recovered it difficult to meet others pinch akin literate sensation anterior to joining a book club. 

And respondents’ apical reasons for joining reference groups, according to nan study, were to publication caller books (68%), socialize (63%) and to make caller friends (59%), pinch Gen Z and millennials (both 61%) being much apt to subordinate book clubs successful bid to forge friendships, compared to older generations. 

Seeing wherever they meet, 42% of book clubs meet in-person, 11% meet online and 43% meet via a operation of in-person and online gatherings.

Nearly each respondents (93%) agreed that gathering pinch a reference group has been therapeutic and 98% said it’s improved their intelligence health. 

“Not only are reference groups having a important effect connected readers’ romanticist lives and friendships, they’re besides hugely beneficial for book nine members’ intelligence health,” said Barbara Hagen, vice president of trading astatine ThriftBooks. “It’s unthinkable to spot that readers are joining reference groups for nan literate facet arsenic good arsenic nan societal and wellness benefits.”

According to nan study results, Gen Z’s favourite genre to publication pinch their book clubs is romance (44%) while millennials (42%), Gen X (45%) and babe boomers (54%) each bask enigma books nan most. 

When asked what they’re presently reference pinch their group, celebrated books respondents cited see “Fourth Wing,” “Gone pinch nan Wind,” nan Harry Potter series, “The Book Thief,” “The Midnight Library” and “The Outsiders.” 

And uncovering their all-time favourite group reads, celebrated titles listed were “Little Women,” “Pride and Prejudice,” “The Help” and “To Kill a Mockingbird.” 

Most readers (63%) said that societal media has influenced them to publication much successful nan past twelvemonth and 57% travel book influencers connected societal platforms. 

Looking astatine wherever they’re astir progressive connected societal media, Gen Z respondents walk nan astir clip interacting successful book communities connected TikTok (60%) while millennials (62%), Gen X (64%) and babe boomers (54%) are astir progressive connected Facebook. 

“In nan survey, we recovered that readers are gathering in-person, online, successful hybrid in-person and online settings and moreover connected societal forums. They’re besides reference a divers span of lit from recently-released titles to nan classics and making friends and romanticist connections on nan way,” said Hagen. “If you’re funny astir aliases willing successful joining a book club, we promote you to do it. There’s a group retired location for everyone.” 

POPULAR FAVORITE BOOK CLUB READS

• “Little Women”
• “Pride and Prejudice”
• “The Help”
• “To Kill a Mockingbird”
• “The Nightingale”
• “The Silent Patient”
• “The Women”
• “Where nan Crawdads Sing” 
• “A Child Called It”
• “It Ends pinch Us”
• “Moby Dick”
• “Milk and Honey”

Survey methodology:

Talker Research surveyed 2,000 Americans successful book clubs; nan study was commissioned by ThriftBooks and administered and conducted online by Talker Research betwixt April 17 and April 24, 2025.