New survey reveals why Americans are panicking over aging

Two successful 5 Americans opportunity hair loss is nan beingness alteration they fearfulness astir erstwhile it comes to aging.

A caller study of 2,000 adults explored really group consciousness astir their quality and aging.

Of those who person noticed signs of aging, 42% reported experiencing a important driblet successful self-esteem owed to hairsbreadth loss.

The study besides recovered that wrinkles, on pinch hairsbreadth loss, were tied (39%) arsenic nan apical fears astir increasing older, and that this fearfulness of hairsbreadth nonaccomplishment is much salient successful younger generations.

Nearly half of Gen Z respondents (47%) stated hairsbreadth nonaccomplishment arsenic a apical fearfulness of aging, supra wrinkles aliases weight gain.

In fact, nan study conducted by Talker Research connected behalf of Doctor’s Best besides recovered that hairsbreadth nonaccomplishment was nan apical age-related rumor that respondents knowledgeable crossed each generations.

That driblet successful assurance doesn’t extremity astatine nan mirror; it spills complete into different areas of life.

Fifty-one percent of respondents said hairsbreadth nonaccomplishment has negatively impacted their making love life, while 35% reported it’s made them little assured successful societal settings and moreover astatine activity (27%).

Interestingly, while hairsbreadth nonaccomplishment is often considered a “men’s issue,” nan affectional fallout appears to beryllium particularly profound for women.

Half of women who’ve knowledgeable hairsbreadth nonaccomplishment (51%) said they’ve hidden thinning hairsbreadth retired of embarrassment.

The study shows that supplements are a celebrated option. Sixty-eight percent (68%) of group experiencing hairsbreadth nonaccomplishment person already turned to aliases are considering turning to supplements.

It’s clear nan affectional weight of hairsbreadth nonaccomplishment is significant, too.

Three successful 4 adults (75%) said it would beryllium emotionally difficult to suffer their hairsbreadth completely, pinch women much apt than men to consciousness this measurement (82% vs. 66%).

The study besides recovered that hairsbreadth is simply a awesome portion of individual personality for galore Americans.

Two-thirds of adults (67%) see their hairsbreadth cardinal to really they spot themselves. Among younger generations, that fig increases, pinch astir 80% of Gen Z and Millennials considering hairsbreadth an basal portion of their identity.

“Hair nonaccomplishment is much than conscionable a cosmetic concern; it affects confidence, relationships, and consciousness of self,” said Katie Lucas, CMO for Doctor’s Best. “Our investigation shows that astir half of adults acquisition a existent affectional effect erstwhile their hairsbreadth thins, pinch women successful peculiar emotion pressured to hide hairsbreadth changes. Understanding and addressing these experiences is basal to supporting wide well-being for consumers seeking hairsbreadth maturation support.”

Hair nonaccomplishment was besides recovered to power making love and societal perceptions successful nuanced ways.

For men, astir respondents preferred a shaved caput complete visible balding (62% vs. 38%). Baldness successful men was perceived arsenic an appealing aliases neutral attribute, according to 82% of respondents. But perceptions of baldness successful women were much critical. Nearly half (49%) described baldness successful women arsenic somewhat aliases very unappealing.

But location are immoderate affirmative outcomes from nan data, pinch respondents consenting to effort caller treatments for hairsbreadth nonaccomplishment if their existent attack isn’t working. Medication, supplements, and over-the-counter treatments each came successful arsenic nan top-selected options arsenic adjacent steps successful their hairsbreadth regrowth.

“The study demonstrates that consumers want non-invasive options that not only beforehand hairsbreadth growth, but besides reenforce their confidence,” said Gale Bensussen, CEO of Doctor’s Best. “We purpose to supply science-based, accessible solutions which alteration consumers to clasp aging while fortifying their wellness and nan beingness attributes that truthful intimately align pinch their self-identity.”

Survey methodology:

Talker Research surveyed 2,000 Americans pinch an moreover gender split; nan study was commissioned by Doctor’s Best and administered and conducted online by Talker Research betwixt Aug. 25 – Aug. 29, 2025.