NYC to welcome Beverly Hills hotspot Croft Alley beloved by DiCaprio, Kendall Jenner

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A Beverly Hills hotspot celebrated pinch stars for illustration Leonardo DiCaprio, Harrison Ford and Kendall Jenner is coming to Manhattan’s chic Soho vicinity adjacent month, Side Dish has learned.

Restaurateur Michael Della Femina’s Croft Alley – which serves “inspired comfortableness food” – is slated to unfastened astatine 210 Sixth Ave. astatine nan area of Prince Street. Greek eatery Lola Taverna stood location until it shuttered successful June.

Della Femina’s begetter Jerry Della Femina is nan 89-year-old advertisement legend whose memoir “From Those Wonderful Folks Who Gave You Pearl Harbor” inspired nan “Mad Men” series. Della Femina père owned an eponymous East Hampton eatery that closed successful 2011 aft almost 2 decades successful business.

Beverly Hills hotspot Croft Alley (above) is coming to Soho this November. Croft Alley

At astir 1,500 quadrate feet, Croft Alley will person indoor and hopefully outdoor seating, pinch entrances connected MacDougal Street and Sixth Avenue.

Della Femina’s partners are Adam Rubin, Andrew Shanfeld, Madison Bright and cook Phuong Tran. The caller edifice will service all-day fare and characteristic nan Croft Alley signature paper pinch tuna melts and a $30 bid of soft scrambled eggs, achromatic truffles, avocado, prosciutto and toast, on pinch caller dishes tailored for NYC.

Della Femina tells Side Dish that he has ever been drawn to nan vicinity – his grandfather grew up correct by nan tract of nan caller restaurant, successful a building that is location to Blue Ribbon Sushi today. 

Della Femina antecedently owned The Stork Club connected Sullivan Street, wherever he launched StoreFront Productions. Its existent projects see “In nan Weeds,” wherever director/producer pal Michael Mailer – nan boy of nan precocious novelist Norman Mailer – has joined nan cast. It’s now filming successful some LA and NYC.

Croft Alley serves “inspired comfortableness food.” Fried chickenhearted wraps, above. Courtesy of Croft Alley
Croft Alley will besides service a spicy tuna vessel connected nan menu. Courtesy of Croft Alley

The streaming bid is simply a behind-the-scenes look astatine nan chaos and characters who inhabit a “barely fictional” edifice pinch “eccentric staff, demanding investors, intrusive neighbors, and nan mounting chaos of hospitality life.”

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Croft Alley has been successful LA for 11 years – first successful West Hollywood astatine nan Standard Hotel, wherever it was unfastened 24/7 until nan pandemic hit, and now successful Beverly Hills, which Della Femina described arsenic “a vicinity that was hopeless for what we supply – fun, casual and unpretentious, pinch delicious food.”

In Beverly Hills, Croft Alley is simply a meal and luncheon spot pinch backstage events astatine night, arsenic good arsenic a play cocktail club.

Restaurateur Michael Della Femina said he has ever been drawn to nan Soho neighborhood. “We’ve been looking for nan correct abstraction for 4 years,” he said. Courtesy of Croft Alley

The New York location will beryllium unfastened for dinner, too.

Della Femina, who grew up successful New York, said expanding to nan Big Apple was a earthy step, thing his LA clients person been asking for. 

“We’ve been looking for nan correct abstraction for 4 years,” nan restaurateur remarked.

He called his dada a “huge inspiration” whose erstwhile East Hampton edifice is his all-time favorite. 

Croft Alley waffle Courtesy of Croft Alley

“I tin still sensation immoderate of those dishes,” said Della Femina, adding that a signature family crockery whitethorn besides beryllium connected nan menu. 

The decor will apt see a 1940s power that has been group up astatine each family restaurant, he said.


We hear… that immoderate beloved NYC eateries are now offering brunch, New Yorkers’ favourite play sport, Italian style. In Midtown, Fresco by Scotto, nan eatery owned by Good Day New York’s Rosanna Scotto and her family, is launching a Saturday brunch this play astatine 34 E. 52nd St. Think champagne, unrecorded music, DJ sets and dishes for illustration cacio e pepe omelettes, tiramisu pancakes pinch mascarpone and cocoa, ovum toast pinch shaved truffle and fontina connected brioche, and a brunch pizza bianca topped pinch truffle bechamel, chaotic mushrooms and a sunny-side egg, arsenic good arsenic a Mediterranean chopped crockery — each from executive cook Orlando Alvarez. “Bottle work specials” will besides beryllium available…

Fresco by Scotto, nan eatery owned by Good Day New York’s Rosanna Scotto and her family, is launching a Saturday brunch this play astatine 34 E. 52nd St.

We hear… In nan West Village, Dell’anima, nan celebrated Italian edifice that launched successful 2007 and astir precocious relocated to a chic caller 52-seat spot astatine 18 Cornelia St. this past summer, is launching play brunch — portion of nan eatery’s revival by longtime partners Andrew Whitney, nan executive chef; Danir Rincon, nan wide manager; and Jacob Cohen. Dishes see uovo al purgatorio, baked eggs successful a herb guidelines pinch pancetta and herbs; uovo funghi, poached eggs successful a parmesan polenta pinch mushrooms; a smash burger pinch pancetta, fried egg, remoulade, carmelized bulb and fontina; and French toast. They’ve besides introduced caller autumn cocktails for illustration “Fall Into It,” pinch rum, pomegranate juice, spiced demerara syrup, cranberry juice and lemon; and “Rose That Negroni,” pinch gin, lillet, aperol and rose.

Dell’anima successful nan West Village is launching play brunch. MATTHEW BOROWICK

We hear… that cook and restaurateur Djamel Omari’s Canto West Village – nan celebrated Italian hotspot known connected TikTok for its stiff espresso martinis pinch marscapone food and its agleam reddish doorway – now has a 120-square-foot sidekick. Canto Café opened adjacent door, astatine 117 West Houston St., successful September. Open Wednesday done Sunday from 7:45 a.m. to 4 p.m., nan caller café is making a sanction for its trendy meal chickenhearted Caesar crockery pinch an ovum wrap.

Chicken Caesar crockery pinch an ovum wrap. Canto Café

Lunch options see soups and house-made pastas. Other dishes see beef-chopped food pinch crushed beef, greenish peppers, ail aioli, tomatoes pinch chipotle condiment connected ciabatta breadstuff and a caponata pasta crockery pinch fusilli, caller mozzarella, olives, grape tomatoes, onions, sun-dried tomatoes, zucchini and pesto sauce. Grab and spell aliases enactment astatine 1 of 3 model seats. For those who can’t make it to nan West Village, there’s besides an outpost, Canto Upper West Side, astatine 2014 Broadway.