US Open sells ‘spectacular’ $17M worth of Honey Deuces at 2025 tourney: report

Game, set, sip!

US Open fans went love-love for Honey Deuces this twelvemonth – slamming backmost a grounds $17 cardinal worthy of nan famed, $23-a-pop cocktails, nan United States Tennis Association reported this week. 

​​The Grey Goose vodka-and-lemonade concoction – topped pinch a skewer of honeydew melon balls – was guzzled 738,459 times during nan 2025 tournament, a jaw-dropping 32% jump from past year.

But booze wasn’t nan only point breaking records. 

US Open fans slammed backmost a grounds $17 cardinal worthy of Honey Deuces this year. REUTERS

The Open itself drew a whopping 1.14 cardinal spectators to nan USTA Billie Jean King National Tennis Center betwixt Aug. 24 and Sept. 7 – a 9% bump from past twelvemonth and nan biggest crowd successful nan event’s history. 

The Open besides served up a record-shattering $90 cardinal purse – nan largest payday successful master tennis and a 20% spike from past year’s $75 cardinal haul. 

Singles champs Carlos Alcaraz and Aryna Sabalenka each scored a staggering $5 cardinal – nan biggest winner’s checks successful tennis history and a 39% raise from nan $3.6 cardinal that past year’s titlists took home. 

The famed cocktail — topped pinch its signature skewer of honeydew melon balls — was guzzled 738,459 times during nan 2025 tournament, a jaw-dropping 32% jump from past year. Steven Vago/NY Post

And for nan first clip ever, the winning teams from men’s, women’s and mixed doubles took location $1 cardinal successful prize money. 

Even nan gift shops deed aces, arsenic income of merch specified arsenic US Open-branded Ralph Lauren jackets worthy $268, $130 Peter Millar polos and $42 teddy bears spiked 27% year-over-year, according to nan USTA. 

“This year’s US Open genuinely embodied nan tone of ‘Spectacular,’ surpassing expectations and mounting caller records crossed nan committee – from instrumentality engagement and subordinate effect to partner occurrence that inspired a emotion for tennis to turn nan athletics astatine nan organization level,” said Stacey Allaster, Chief Executive of Pro Tennis and US Open Tournament Director.

“What we achieved together complete these 3 unthinkable weeks is simply a reminder of nan powerfulness of athletics and nan bonzer imaginable still waiting to beryllium unlocked successful tennis,” Allaster said.